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However, I think there is an opportunity for a similar type of product that doesn't compete head-on with Flash. How about an animation player that is based around bitmap images and effects instead of vector graphics and 3D? I know Flash can import bitmaps and scale, rotate, fade, etc, but I am thinking about something more like Apple's Motion tool that can do realtime blurring, distortion and colour effects too. It would lend itself well to scripting and interactivity, wouldn't depend as heavily on a good editor (because people would rather use Photoshop, Gimp, etc, to create the original images anyway) and there isn't a dominant browser plug-in for this type of content.