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However, I think there is an opportunity for a similar type of product
that doesn't compete head-on with Flash. How about an animation player
that is based around bitmap images and effects instead of vector graphics
and 3D? I know Flash can import bitmaps and scale, rotate, fade, etc, but
I am thinking about something more like Apple's Motion tool that can do
realtime blurring, distortion and colour effects too. It would lend itself
well to scripting and interactivity, wouldn't depend as heavily on a good
editor (because people would rather use Photoshop, Gimp, etc, to create
the original images anyway) and there isn't a dominant browser plug-in for
this type of content.

I think this is an excellent direction. Something similar to SpriteStudio (which uses Lua, BTW).