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Macros are not simply syntax. And the fact that Lisps can't (or won't) encourage any particular coding style is also more than simply a syntactical matter.
Lisps are the ultimate tools to write applications:
- in tiny teams of very proficient developers
- when you don't really want to reuse existing libraries, and don't expect your code to be reused.
That's a perfectly legitimate niche, but a pretty narrow one.